Sustainability MSC / ASC

MSC certification

Facts about MSC:

  • Founded in 1996 by WWF (World Wildlife Fund) and Unilever.
  • Independent non profit organisation which sets standards for sustainable fishing.
  • Standards are based on FAO’s (Food and Agriculture Organisation of the United Nations) “Code of Conduct for Responsible Fishery”.
  • FAO: “The right to fish carries with it the obligation to do so in a responsible manner so as to ensure effective conservation and management of the living aquatic   resources”.
  • The MSC standards are divided into three main principles:


 * Principle 1: Sustainable fish stocks

The fishing activity must be at a level which is sustainable for the targeted fish population. Any certified fishery must operate so that fishing can continue indefinitely and is not overexploiting the resources.

* Principle 2: Minimising environmental impact

Fishing operations should be managed to maintain the structure, productivity, function and diversity of the ecosystem on which the fishery depends.

* Principle 3: Effective management

  • The fishery must meet all local, national and international laws and must have a management system in place to respond to changing circumstances and maintain sustainability.
  • Currently (august 2015) there are 265 MSC certified fisheries worldwide. Another 108 are undergoing assessment to become certified.
  • Close to 10 % of the total harvest of wild caught fish is MSC certified.
  • More than 28.000 seafood products worldwide bear the blue MSC ecolabel. 


ASC certification

What is the Aquaculture Stewardship Council (ASC)?

Founded in 2010 by WWF and IDH (Dutch Sustainable Trade Initiative) the Aquaculture Stewardship Council (ASC) is an independent not for profit organisation with global influence.

ASC aims to be the world's leading certification and labelling programme for responsibly farmed seafood. The ASC's primary role is to manage the global standards for responsible aquaculture, which were developed by the WWF Aquaculture Dialogues.

ASC works with aquaculture producers, seafood processors, retail and foodservice companies, scientists, conservation groups and consumers to:

  • Recognise and reward responsible aquaculture through the ASC aquaculture certification programme and seafood label.
  • Promote best environmental and social choice when buying seafood.
  • Contribute to transforming seafood markets towards sustainability.

Independent non-profit organization which sets standards for sustainable fishing.

ASC aims to be the world's leading certification and labelling programme for responsibly farmed seafood

Polar Seafood - The World of Seafood

With head office in Nuuk Greenland, Polar Seafood is the largest privately owned fishing company operating in Greenland.
Polar Seafood is one of Scandinavia's strongest suppliers of a wide range of seafood products suitble for processors, wholesalers, caterers and retail customers. Cold water prawns, Greenland halibut, Redfish, Cod etc. are caught by Polar Seafood´s own modern sea trawler fleet.
Our processing factories in Greenland and Denmark are Higher Level BRC.

Company brochure

Fine Seafood for more than 30 years

Naajaq Seafood A/S is specialised in fine seafood products and is a worldwide competitive supplier to the retail and wholesale trade as well as the catering industry. The wide range of frozen and brined seafood products include shrimps, crayfish tails and surimi. Naajaq uses the latest process and packing technology, giving it the cutting edge in offering an individual and bespoken finished product for each and every customer. 

Naajaq Seafood A/S

Contact us

Naajaq Seafood A/S
H. E. Bluhmes Vej 30
DK-6700 Esbjerg
Tel: +45 75 13 88 55
Fax: +45 75 12 18 19

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